Founder & CEO
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Beauty & Personal Care
We reached a point where our finances were stretched; we faced big decisions on staffing, product positioning, distribution. Earl stepped in and helped us develop a solid business plan for growth, defined our business, and establish priorities. He has a wealth of experience and knowledge that made a difference for Scotch Porter.
About Scotch Porter
Scotch Porter is a premium men’s grooming line whose mission is to help men feel, look, and live their best. The company is located in Newark, New Jersey.
About Calvin Quallis
Founder & CEO, Scotch Porter Brands
An innovative entrepreneur who applied his passion for problem-solving to men’s beard grooming needs and created a line of botanically infused products that produced superior results. Has led the company on an incredible growth path.
Strategy, Goals and Results
A year after Calvin started the business, it began to get traction in the market for its beard products. However, sudden growth produced challenges for the company that it was not prepared for. The business’s finances were stretched razor-thin. Calvin faced a big decision regarding staffing, distribution, product positioning, production and did not know what to do. He did not have a plan.
Calvin engaged MentorMyBizness to help develop a business plan to guide the company’s growth. The engagement began with an Assessment defining the current state of the business (i.e., sales and marketing, operations, financial), getting feedback and perspectives from Calvin and his team. The Assessment helped set the stage for planning by identifying key areas to address during the planning sessions.
- Define direction and how to get there
- Plan to make business fundamentally sound
- Position company to raise private capital from investors
- To become the leading men’s grooming brand.
The Final Results
The company has experienced enormous growth.
- Performance in online sales facilitated the retail distribution
- Distribution in
- Raised capital required to facilitate and meet company growth goals
- ·Multi-million annual sales